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Belkin India eyes Rs 250 cr revenue in 2012

Belkin India eyes Rs 250 cr revenue in 2012
PTI
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First Published: Tue, Nov 22 2011. 07 14 PM IST

Updated: Tue, Nov 22 2011. 07 14 PM IST
New Delhi: Connectivity solutions provider Belkin on Tuesday said it is eyeing Rs 250 crore revenue by next September from India, and is expanding the product portfolio as well as retail presence across the country.
Belkin India’s revenues stood at Rs 150 crore for the fiscal ended September, 2011, against Rs 95 crore in the year-ago period.
“Since our inception in 2009, Belkin has been able to establish a strong hold in the Indian market. Now, we are adding new products to our portfolio and we are confident that the new launches will further strengthen our position in the market here,” Belkin India managing director (MD) Mohit Anand told the news agency.
Globally, Belkin registered revenues of $1.4 billion last year, he added.
“Last year, our revenues stood at Rs 150 crore and next year, we are targeting Rs 250 crore from India,” Anand said.
Its product portfolio includes networking solutions, IT peripherals, mobility solutions and power surge solutions among others.
In the year ahead, Belkin plans to consolidate its position as a pioneer in path-breaking technology, innovation combined with great emphasis on customer relevant products, Anand said.
The company launched wired and wireless keyboards as well as well mice priced between Rs 429 and Rs 2,629.
To support the product marketing and brand building in India, the company has also earmarked a marketing and advertisement investment of Rs 12 crore for 2012.
The company also plans to strengthen its business through an aggressive sales channel expansion in the Tier II and III market for its business and expansion.
The company is present in 300 cities with products available across 20,000 points of sales.
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First Published: Tue, Nov 22 2011. 07 14 PM IST