Celebrities play a crucial role in the marketing, communications and campaigns for brands. Many brands choose them carefully, seeking alignment between the brand’s identity and the star’s public persona. Others simply choose famous faces for their immediate importance. Whatever be the rationale, some associations between brands and stars have become iconic, extending well beyond photographs in catalogues, or posters in BaselWorld booths. So, how well do you know your timepiece ambassadors? Match the current or past ambassador with the brand on the right.
Answers for famous faces Deepika Padukone: Tissot; Aishwarya Rai: Longines; Daniel Craig: Omega; Sachin Tendulkar: Audemars Piguet; Atul Kasbekar: Carl F Bucherer; Shah Rukh Khan: TAG Heuer; Gwyneth Paltrow: Baume & Mercier; Lisa Ray: Rado