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Famous faces

Famous faces
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First Published: Thu, Jul 28 2011. 01 21 AM IST

Answers for famous faces Deepika Padukone: Tissot; Aishwarya Rai: Longines; Daniel Craig: Omega; Sachin Tendulkar: Audemars Piguet; Atul Kasbekar: Carl F Bucherer; Shah Rukh Khan: TAG Heuer; Gwyneth P
Answers for famous faces Deepika Padukone: Tissot; Aishwarya Rai: Longines; Daniel Craig: Omega; Sachin Tendulkar: Audemars Piguet; Atul Kasbekar: Carl F Bucherer; Shah Rukh Khan: TAG Heuer; Gwyneth P
Updated: Fri, Jul 29 2011. 03 21 PM IST
Answers for famous faces Deepika Padukone: Tissot; Aishwarya Rai: Longines; Daniel Craig: Omega; Sachin Tendulkar: Audemars Piguet; Atul Kasbekar: Carl F Bucherer; Shah Rukh Khan: TAG Heuer; Gwyneth Paltrow: Baume & Mercier; Lisa Ray: Rado
Celebrities play a crucial role in the marketing, communications and campaigns for brands. Many brands choose them carefully, seeking alignment between the brand’s identity and the star’s public persona. Others simply choose famous faces for their immediate importance. Whatever be the rationale, some associations between brands and stars have become iconic, extending well beyond photographs in catalogues, or posters in BaselWorld booths. So, how well do you know your timepiece ambassadors? Match the current or past ambassador with the brand on the right.
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First Published: Thu, Jul 28 2011. 01 21 AM IST
More Topics: BaselWorld 2011 | Watch | Celebrities | Omega | Rado |