New Delhi: Advertising agency FCB Ulka has appointed Surjo Dutt as its national creative director. Dutt joins the agency from SapientNitro where he worked as head of creative, Delhi.
Dutt played a key role in SapientNitro’s advertising business helping the Delhi office win creative projects for brands like Nestle, British Airways and Philips during his 15-month stint. He joined the agency in April last year. He was responsible in creating the British Airways campaign, ‘Fuelled by love’ and Nestle’s campaign 100 and running
Prior to this, he was with JWT Delhi as vice-president and executive creative director (ECD). He began his career with the agency as a trainee copywriter. In his 17-year stint, Surjo worked on a variety of brands, including Pepsi, 7UP, Mirinda, Mountain Dew, Slice, Tropicana, Frito Lay, Nestle, Airtel, Nokia, GSK and Hero Motocorp, among others. He was also a part of JWT’s global high performance group for two years.
Commenting on the appointment, Nitin Karkare, chief executive, FCB Ulka, said, “Surjo is a powerhouse of talent. He is a great people’s person and his teams are always ready to give their best for him. He is a fantastic addition to our creative leadership team and I am sure our clients will benefit from his work.” Swati Bhattacharya, CCO, FCB Ulka, said, “I want Surjo to help bring FCB back on top of the game like it was a few years back. I believe he is very good with youth centric campaigns and has a knack of creating great work on big brands.”
Speaking on his new role at FCB Ulka, Dutt said, “FCB Ulka is an agency I have always admired for not just its work but also its core values and culture.”