Isuzu mulls driving in pick-up vehicle D-Max to India

Isuzu mulls driving in pick-up vehicle D-Max to India
Comment E-mail Print Share
First Published: Sun, Aug 03 2008. 01 01 PM IST
Updated: Sun, Aug 03 2008. 01 01 PM IST
By PTI
New Delhi: Aiming to tap the growing Indian automobile market, Japanese carmaker Isuzu is planning to bring its multi-purpose pick-up vehicle D-Max in the country within the next two years.
“India is a very important market for us. We have plans to launch our successful pick-up truck D-Max here in the next two years but it has lots of strong competitors,” Isuzu Motors Ltd general manager, Southwest Asia Group, Tac Shindo told PTI.
The company is currently evaluating the Indian market conditions and carrying out a study for finalization of the pick-up’s possible foray here, he added.
“We have already showcased the vehicle in the Indian Auto Expo in Delhi earlier this year and the response was overwhelming. So, we intend to bring in D-Max to the Indian market.
It will first import D-Max as a completely built unit (CBU) and distribute it through a local partner, he added.
When asked if the Japanese firm would leverage from its existing partner in commercial vehicles business, Swaraj Mazda and distribute D-Max through the latter’s network, Shindo said: “Nothing has been finalised yet. It can be them (Swaraj Mazda) or we can do it ourself. We can go for some other partner also.”
Under its tie-up with Swaraj Mazda, Isuzu supplies its technology, engine and drive train for buses, which Swaraj Mazda manufactures at its facility in Ropar in Punjab with a capacity of 12,000 units per annum.
D-Max is one of the highest selling vehicles in the world’s second largest pick-up market Thailand, where Tata Motors had lunched its pick-up Xenon in March this year. The homegrown firm is also planning to bring the pick-up to India.
Comment E-mail Print Share
First Published: Sun, Aug 03 2008. 01 01 PM IST
More Topics: Isuzu | D-Max | pick-up vehicle | truck | Swaraj Mazda |