Ducati superbikes vroom into India

Ducati superbikes vroom into India
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First Published: Thu, May 08 2008. 10 00 AM IST
Updated: Thu, May 08 2008. 10 00 AM IST
New Delhi: Italian two-wheeler maker famous for it’s superbikes announced its foray into the Indian automobile market. It joins Yamaha as the only luxury bike company selling bikes which only the rich and famous can flaunt.
Known as the Ferrari of bikes, Ducati Motor Holding will introduce five motorcycles, featuring engines of more than 800cc in a price band of Rs21-48 lakh.
The motorbike giant has signed a long-term partnership agreement with Precision Motors India Pvt Ltd for supplying bikes in what is now regarded as the world’s second-largest two-wheeler market.
Although Indian roads are dominated by smaller cc models, manufacturers feel the general use of motorcycles as a form of transportation combined with higher levels of disposable income and a penchant of young people wanting to sport new and pricey models, accords India priority status in their international sales expansion.
Although size and growth figures are not yet available for this nascent market, companies like Suzuki, which are launching the Hayabusa 1300 cc bike, and Honda, which is launching the CBR 1000 RR, are anticipating huge demand in India.
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First Published: Thu, May 08 2008. 10 00 AM IST