New Delhi: Scotland-based premium fabric maker Holland & Sherry has entered into an agreement with the country’s leading suiting and casual wear player Digjam for retailing of its exclusive range in the Indian market.
“Our fabric in India would be specifically tailored to the India market and customers and would consist of exclusive offerings of seasonal limited editions,” Holland & Sherry Director (Marketing and Sales) Malcolm Campbell told reporters here.
The $72 million company is planning to introduce exclusive super-premium segment fabrics in the country including Escorial (of Merino wool), Monadh (Scottish Merino), Snowy River (from Australian wool) in the formal wear, casual wear and evening wear ranges.
“We are beginning with the launch of our ‘Vicuna Aymara´ cloth which is made of ultra-free fleece from the Golden Vicuna species of the Andean mountains in Peru,” Campbell said.
The collection will be retailed in the Indian market at Rs30 lakh per suit length.
“Our offerings in India would be seasonally exclusive ones of limited editions and we will increase them with passage of time,” he said.
Digjam would be Holland & Sherry’s exclusive retailer in India. “All Holland & Sherry ranges would be distributed through our premium end channel partners including our exclusive stores and independent retailers,” Digjam Vice Chairman Sidharth Birla said.
He, however, refused to disclose the target volume and sales of the company.
The new range would first be distributed in metros and other tier I cities, he added.