Mumbai: All the action, on and off the field during the third season of the Indian Premier League proved to be very interesting for the Indian media, which dedicated unprecedented amount of the time and space to the popular cricket format and the controversies surrounding it.
News coverage for the third season of the cricket tournament in March and April increased to 34,129 articles or clips across print, television and the Internet media, from 23,846 last year, according to data from Eikona PR Measurement, an independent monitoring and measurement service from TAM Media Research Pvt. Ltd.
The print medium, which accounted for a lion’s share of IPL coverage in the first two seasons, took the lead with 29,273 articles in newspapers and magazines.
In the second season of the tournament, held in South Africa, there were 20,181 news articles on the tournament, and 21,956 in the inaugural edition.
Graphic: Yogesh Kumar/Mint
The latest season was towards its end riddled with a public spat between IPL chairman and commissioner Lalit Modi and then minister of state for external affairs, Shashi Tharoor, over the new Kochi team.
Tharoor finally had to resign and Modi has been suspended.
Eikona’s data reveal interest in the Modi-Tharoor fight was rather high as media companies went to town with its coverage.
In the last two weeks of the IPL starting on April 11 and ending on April 25th with Chennai Super King’s win in the finals and the announcement of Modi’s suspension, data shows that there were 14,084 news articles on IPL in the print media.
Of this number, 4,296 articles made references to Lalit Modi, while 3,943 articles were about Shashi Tharoor.
Compare this number with figures for the first season, which had 7,111 print articles on the tournament.
The second season of the tournament had 5,701 articles during the same period.