India’s top biscuit maker Britannia Industries, which has already raised prices of its products by 8-10%, says it will effect another price hike if input costs escalate further.
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A 20-25% increase in input costs has led to new cost cutting initiatives. Energy and transportation are two areas where the big focus is. “We have taken cost-cutting measures across the value chain, in terms of things like wastages and transportation, and this comes on (the) back of years of cost-cutting measures, said Chandra. The company, though would continue to add to its production capacity and increase investment for bringing out new products.The company is also looking at external sources of growth.