Bangalore: Bharti Airtel announced it has entered into an innovation and technology partnership with Infosys Technologies Limited to deliver superior customer experience to the customers of Airtel digital TV, its Direct-To-Home (DTH) TV service.
As part of its Digital Convergence Platform, Infosys would provide a suite of products including devices, application servers and interactive applications that will focus on providing an enhanced digital lifestyle to Airtel digital TV customers, a joint statement said.
Airtel’s digital TV technology in combination with Infosys’ digital Convergence Platform will bring digital lifestyle applications offering interactivity and personalisation into the living room, it said.
“This will include interactive and non-intrusive applications like widgets that can be invoked by the user to view relevant and customised information”, the statement said.
For the first time in the country, TV-viewers will now be able to access local city information through interactive applications such as iCity, enjoy hassle-free Internet-like experience on their televisions with iNet, and get live and personalised stock quotes, breaking news, horoscopes, cricket scores and shopping deals in the city without interrupting their TV-viewing experience, it was stated.
With this offering, Airtel digital TV customers will also have select websites packaged suitably for TV viewing, in an application called tPortal. In addition, a host of other innovative applications are slated for release over a period of time, the statement said.