It all began with the Chanel J12. Ever since that eponymous watch was launched in 1999, the watch industry has become more and more beholden to the idea of large, bold watches in ceramic and non-metallic materials, and basic colours such as black and white. One of the most visible trends at BaselWorld 2011 was the sheer breadth and depth of choice in this segment of the market.
Almost every brand, across every price segment, had a timepiece constructed from rubber, plastic or ceramic in clean, pure white colours and finishes. These brands included seasoned ones such as Rado—with a long history of innovation in materials—to more classical brands such as Carl F Bucherer and Omega.
Mint presents a selection of outstanding “white timepieces” from this year’s releases.