New Delhi: Japanese car maker Nissan Motor Co. on Tuesday said it will introduce more than 10 new models in India by March 2017 as it seeks to capture 8% of the Indian market by 2016-17.
Nissan wants to triple its sales in India by the end of next fiscal and would focus on small cars and the utility vehicle segment.
“We firmly believe that the Indian car market is going to be a four-million unit by 2015 and we want to be a part of this growth,” said Taru Hasegawa, corporate vice-president, Nissan Motor Co.
Hasegawa said the company will focus on the utility vehicles and small cars segments, which look attractive. “To become a major player in this market, we have to cover most of the segments, but we will have to keep in mind the affordability of the Indian customers.”
He said the company will introduce its small car Datsun in India in 2014. “There will be two models for emerging markets in 2014 and one more will follow in 2015.”
Nissan India will also expand its number of dealers to 300 by FY16.
Globally, Nissan plans to launch 51 cars by 2016-17 and will deliver one new vehicle every six weeks, on an average, during the next six years. “We are broadening our range of models for both the Nissan and Infiniti brands and eliminating product overlaps. More dedicated vehicles for key growth markets, such as China, Brazil, Russia, India and Indonesia, will allow personal mobility to become more accessible to those consumers who need it,” Renault-Nissan global chief executive Carlos Ghosn said in a message to investors on its website.