Tata Motors, Volkswagen in pact to explore collaboration
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Geneva: Tata Motors Ltd and Volkswagen AG (VW) signed an in-principle agreement on Wednesday to explore the possibility of working together to develop a new range of products to be shared by Tata, VW and the German automaker’s unit Skoda Auto AS.
The memorandum of understanding (MoU) was signed by Guenter Butschek, chief executive officer of Tata Motors, and Matthias Muller, chief executive of the VW Group, in Geneva. An official announcement is likely to be made on Friday.
“This MoU will allow us to have a wider range of discussions and exchange more information and data to understand the synergies that exist between our two companies.” said a person close to the development, who asked not to be identified.
The two companies have been negotiating the structure of the partnership for over a year. The VW Group was initially pushing for the joint development of the German automaker’s MQB-A platform but that was proving to be too expensive for a price-sensitive market such as India. Tata Motors was keen that the coalition use its future Advanced Modular Platform (AMP) which has a distinct cost advantage and a flexible architecture to spawn a wide range of products.
VW was initially sceptical of Tata’s AMP platform but gave it the thumbs-up after it was independently evaluated by EDAG, a German engineering firm. EDAG is believed to be hugely impressed with AMP, especially in areas of structural rigidity and crash worthiness.
The Tata-Volkswagen alliance will also look at sharing of components and technologies. For example, Tata is keen to use VW’s electrical architecture in its AMP products; this is understood to be far superior to Tata’s own electrical system, and cost-effective to boot. Tata will take the lead on engine development as VW’s powertrains, which have a low level of localization, are proving to be too expensive, especially for the Indian market.
It’s too early to tell how the Tata-Volkswagen alliance will pan out and the specific models that will be built on the common platform. For Tata Motors, the partnership means massive economies of scale and a way of defraying the huge costs of developing the AMP platform. For VW and Skoda, a tie-up with Tata holds the only hope of making a dent in the Indian market. The German automaker’s high-cost structure and huge gaps in its product portfolio have effectively rendered it uncompetitive in India.
The bigger issues revolve around the strong cultural differences between Tata and VW that could threaten to derail the potential partnership. VW had a falling out with Suzuki Motor Co. for similar reasons but this time around, the German auto giant, humbled by Dieselgate—its emissions-fixing controversy—may be more amenable to partnerships. Several VW executives say the company is determined to make this one work.