Helion Ventures co-founder Ashish Gupta joins HyperTrack board

A pay-per-use software, HyperTrack allows businesses across the globe to track people and goods live on a map


Ashish Gupta. Photo: Hemant Mishra/Mint
Ashish Gupta. Photo: Hemant Mishra/Mint

Helion Ventures co-founder Ashish Gupta has joined the board of HyperTrack, which has recently closed a $1.5 million seed round of funding from investors including Gupta, Vy Capital, Jubiliant Group co-founder Hari Bhartia and the Junglee.com founders, the company said on Monday.

HyperTrack helps businesses track products or people in real time. Co-founded by Kashyap Deorah and Tapan Pandita, HyperTrack is already working with more than 100 firms across 30 plus countries.

Founded in October 2015, the start-up raised a large seed round of funding in the end of 2016 from marque investors like fund managers at Social Capital, Vy Capital, the Junglee mafia—Venky Harinarayan and Anand Rajaraman, Zomato founder Deepinder Goyal, Investopad founders Rohan Malhotra and Arjun Malhotra; Deorah revealed during a recent interaction with Mint.

“I am glad to be adding my pin to the Hypertrack destination... Given that mobile computing has become a fact of life, most applications need location oriented functionality—location is merely mobility-at-one-point-in-time. We have all encountered basic functionality like predicting the time of arrival of a cab. That could be enhanced to instead predicting time of arrival at destination by combining arrival time, wait time, and drive time,” said Gupta.

“HyperTrack will continue providing increasingly richer building blocks that leverage location (value-added-location as a service). This is similar to what Twilio has done for communication functionality,” said Gupta, who also serves the boards of InfoEdge, Flipkart and Mu Sigma.

Co-founded by Deorah and Tapan Pandita, HyperTrack is already working with more than 100 firms across 30 plus countries. Deorah and Pandita pooled in $300,000 to launch the venture with a vision to creating a global technology firm from India.

A pay-per-use software, HyperTrack allows businesses across the globe to track people and goods live on a map.

The list of clients includes on-demand logistics company OkHi in Kenya, ride-sharing company Carpool Arabia in Dubai, Mumbai-based healthcare services start-up Care24 and online education start-up Toppr. The original Indian craft beer Bira’s logistics provider BookMyStorage is also using HyperTrack to track Bira’s draught machines as they make their way from warehouse to store.

While HyperTrack is a paid product for businesses, the company also runs a free app for customers—Send ETA, which allows users to track a trip live with an option of sharing real-time movement with friends.

Deorah claims that close to a billion trips take place using a smartphone across the globe every day and there is a massive opportunity in creating a software service that helps live track these trips to improve efficiency and accountability.

Over the past 15 years, he has started and sold three companies. He is also an angel investor in over 20 companies in India and Silicon Valley. Deorah founded Chalo, a payments app which was acquired by OpenTable in 2013. Prior to that he founded Chaupaati, a phone commerce marketplace, sold to Future Group in 2010. He served Future Bazaar as president for over two years.

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