New Delhi: In tune with its plan to expand operations in India, Beam Global Spirits, the makers of scotch brand ‘Teachers´, is looking to establish its other brands like DYC and Bourbon in the domestic market.
“We have around a dozen brands in India but around 70% revenue comes from single brand ‘Teachers´. But we are now focusing more on establishing our other brands such as DYC and Bourbon in the domestic market,” Beam Global Spirits and Wine CEO and Country Head Harish Moolchandani told PTI.
The company now plans to invest more in establishing its other brands in the country and has particularly chalked out plans for strengthening its India-made foreign liquor (IMFL) DYC in the domestic market.
“We would launch an aggressive below-the-line marketing activity for our other brands in the domestic marketing, besides strengthening our sales and distribution network,” Moolchandani said.
When asked about the projected growth he said, “The company is expecting a growth of around 20-25% for the near future and is targeting a revenue of Rs500 crore in the current year.”
Beam Global Spirits is also expecting that modernisation of airports would also fuel its growth as sales from the duty- free shops contribute around 20% of its revenue.
“With the modernisation of three most important airports -- Mumbai, Delhi and Bangalore -- in the country, we are also expecting a growth in our sales,” he said without giving any projections for the expected growth.