Bentley to get into used car mart, new convertible next month

Bentley to get into used car mart, new convertible next month
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First Published: Mon, Apr 09 2007. 02 52 PM IST
Updated: Mon, Apr 09 2007. 02 52 PM IST
PTI
New Delhi: Mind paying a few crore rupees for a used car? If you don’t, then look out for premium car maker Bentley’s offering of luxury on four wheels, as the company enters India’s pre-owned vehicle market.
The company is also planning to roll out its new ‘GT Convertible’ model in India early next month to be tagged at about Rs2.2 crore, with only five cars being allocated.
“India has exceeded our expectations and the number of customer base is constantly growing. With the company limiting its production globally to maintain exclusivity, we are looking at the used car business as a serious model to satisfy customers,” Bentley Motors Ltd, Regional Director Middle East, Africa and India Ian Gorusch told PTI here.
In its three years of operations in India, Bentley has so far sold about 70 cars across its different models, including the Arnage, Continental and Flying Spur, all of which are in the ‘crore-plus’ price category.
“What we are looking is at making a passionate Bentley customer drive the car he likes, even if it is a used car, while he waits for the new one to arrive,” Gorusch said, adding the company was also tapping those who want to buy the used Bentleys for other reasons.
“The used car customers are going to be special as the pre-owned Bentley is going to be far costlier than other normal badges,” he said, adding the company was adopting a personalized approach to expand the new initiative.
Bentley, which sells cars in different countries through limited allocations, this year has earmarked 25 units for India, marginally less than 28 it sold last year.
The company will be driving in the limited edition ‘Brooklands’ coupe next year in India to be priced around Rs4 crore.
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First Published: Mon, Apr 09 2007. 02 52 PM IST
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