Chennai: Consumer goods major Dabur India Limited Tuesday launched Dazzl, the company’s latest floor cleaner in South India, and signed actor Khusboo as its brand ambassador.
Two variants, Dazzl Antibacterial Kitchen Cleaner and Dazzl Disinfectant Floor Cleaner,were launched, aiming to tap the high growth opportunity in this category, a top official of the company said.
Girish Kumar, senior general manager, Home Care, Dabur, said a new product was being launched by the company after a gap of 10 years.
“It is a well-researched product and the respective variants are made using unique formulae like SQL Activ and Dirt Trap Technology, respectively,” he said.
Dazzl will be initially introduced in Tamil Nadu and Karnataka by the Rs 2234 crore worth Dabur,which forayed into the home care market in 2004 with brands like Odonil, Sanifresh, Odomos and Odopic, before acquiring Balsara.
Dabur’s home care portfolio registered a growth of 35% in 2006-07, a company press release said.