M&M may not continue with brand Kinetic

M&M may not continue with brand Kinetic
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First Published: Thu, Jun 18 2009. 10 53 PM IST
Updated: Thu, Jun 18 2009. 10 53 PM IST
Mumbai: Auto maker Mahindra and Mahindra Ltd’s (M&M) scooter business, which it acquired from Kinetic Motor Co. Ltd last year, is unlikely to continue with the Kinetic brand and plans to leverage and build its own brand, people familiar with the development said.
M&M will not have the Kinetic logo or name on the new 125cc Flyte scooter, they added.
Kinetic Motor has sub-licenced the Kinetic brand to Mahindra Two Wheelers Pvt. Ltd for 25 years.
Kinetic Motor has seen a big change in its fortunes over the past three-and-half decades. The company moved from the launch of its moped, Luna, in 1972 to an alliance with Japanese two-wheeler firm Honda Motor Co. Ltd to kick off India’s first automatic scooter, Kinetic Honda, before eventually selling the scooter business to M&M.
M&M declined comment.
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First Published: Thu, Jun 18 2009. 10 53 PM IST