New Delhi: With the Indian small car market slated to get more competitive in the next few years, Hyundai Motor India Ltd (HMIL) aims to aggressively defend its market share by launching six new models in three years.
To start with, the company will launch a new Verna by the end of this year and a smaller car than Santro, early next year, two top officials of the company said on Tuesday. “We will be launching a new Verna by the end of this year,” said H.W. Park, managing director and chief executive, HMIL.
Later, the company’s director (marketing and sales) Arvind Saxena said the company will be launching two new models every year in the next three years. “We will be launching six new models in the next three years,” Saxena said.
The company on Tuesday also tied up with International Cricket Council (ICC), cricket’s governing body, as an official transport partner for the upcoming ICC Cricket World Cup, being held from 19 February to 2 April in Indian sub-continent, and car partner for ICC till 2015.
“This event generates opportunities for us penetrate deeper in to various customer segments as cricket is very popular in,” said Saxena.
Besides, Saxena said the company will be aggressive in the field of campaign and promotions. “We will intensify our campaign during the world cup. Over a period of five years, we will spend Rs 200 crore on this tie-up.”
This would be the company’s first such association with an sporting event in India of such magnitude. It is also the official transport partner for the FIFA World Cup and it was formerly the naming rights sponsor for the ICC Cricket Awards.