Cognizant to acquire Mirabeau BV to expand digital expertise

Cognizant says Mirabeau’s acquisition will expand its digital business capabilities in the Netherlands and across Europe


A file photo of Cognizant offices in Chennai. Photo: Madhu Kapparath/Mint
A file photo of Cognizant offices in Chennai. Photo: Madhu Kapparath/Mint

New Delhi: IT services firm Cognizant will acquire privately-held Mirabeau BV, a digital marketing and customer experience agency, for an undisclosed amount. With the close of the acquisition, about 260 specialists from Mirabeau will become part of the Digital Business practice at Cognizant, which has a majority of its workforce in India.

Mirabeau’s acquisition will expand Cognizant’s digital business capabilities in the Netherlands and across Europe, Cognizant said in statement.

“Companies in consumer-facing sectors are increasing their investments in interactive solutions to provide better, more personalised experiences to their customers,” Cognizant president global growth markets Santosh Thomas said.

To help clients drive growth, Cognizant Digital Business links social science research, digital strategy services, design thinking, marketing services, analytics, IoT products and services, cloud applications, and interactive content management, he added.

Mirabeau further strengthens Cognizant’s ability to work with clients to identify important insights, develop strategies, and then design, prototype, and scale meaningful product and service experiences, he said.

Based in Amsterdam, Mirabeau specialises in verticals like travel and hospitality, financial services, retail, and B2B sectors. Its clients includes brands such as KLM, ING, Air France, Maxeda, MoneYou, LeasePlan.com, and Transavia. Leveraging its comprehensive design, branding and technology expertise, Mirabeau helps clients develop and implement their digital marketing strategies and build engaging omnichannel customer experiences.

“The most successful companies are the ones that combine marketing, operations, and technology to drive comprehensive digital transformation,” Mirabeau CEO Adjan Kodde said.

The combined knowledge and experience will help provide superior solutions to customers in the Netherlands and internationally, he added.

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