Nissan to sell Datsun cars in South Africa from next year

South Africa will be among four countries in which Nissan plans to revive the Datsun
Comment E-mail Print Share
First Published: Mon, Feb 25 2013. 09 36 AM IST
Nissan said last year that it plans to bring back its 80-year-old Datsun nameplate for entry-level cars in low-income markets, as it seeks to grab an 8% share of the global vehicle market by March 2017. Photo: AFP
Nissan said last year that it plans to bring back its 80-year-old Datsun nameplate for entry-level cars in low-income markets, as it seeks to grab an 8% share of the global vehicle market by March 2017. Photo: AFP
Updated: Mon, Feb 25 2013. 10 04 AM IST
Tokyo: Nissan Motor Co. will start selling its Datsun brand passenger vehicles in South Africa next year, the Japanese auto maker said on Monday, as it aims to grab more first-time buyers in emerging markets with entry-level cars.
South Africa will be among four countries in which Nissan plans to revive the Datsun, a well known brand in several markets that the company dropped in 1981. Nissan also plans to sell Datsun vehicles in Indonesia, India and Russia from 2014.
The Datsun passenger vehicle that Nissan plans to sell will be priced at ¥1 million ($10,700) or less in South Africa, Nissan spokeswoman Noriko Yoneyama said.
Nissan has not decided where it will produce the vehicle, she said.
Nissan said last year that it plans to bring back its 80-year-old Datsun nameplate for entry-level cars in low-income markets, as it seeks to grab an 8% share of the global vehicle market by March 2017.
Nissan has said it plans to spend more than 1 billion rand ($113 million) to double its annual production capacity in South Africa by 2016. In 2012, it produced about 44,000 vehicles and sold about 50,000 vehicles in the country.
Comment E-mail Print Share
First Published: Mon, Feb 25 2013. 09 36 AM IST
blog comments powered by Disqus
  • Wed, Sep 17 2014. 04 45 PM
  • Wed, Sep 10 2014. 03 54 PM
ALSO READ close

Toyota shows utility-van concept for craft-oriented businesses

Subscribe |  Contact Us  |  mint Code  |  Privacy policy  |  Terms of Use  |  Advertising  |  Mint Apps  |  About HT Media  |  Jobs
Contact Us
Copyright © 2014 HT Media All Rights Reserved