New Delhi: Consumer durables major Samsung India Tuesday launched a series of energy-efficient LED technology-based televisions in the Indian market, priced between Rs1.25 lakh and Rs3.5 lakh.
LED TV use low electricity, contain no mercury and are made of environment-friendly products. It is based on a new technology, which uses LED (light emitting diodes) in the panels as against LCD TVs, which uses normal liquid crystal display technology.
The company also introduced a range of LCD TVs and Plasma TVs, priced in the range of Rs17,000-1.7 lakh and Rs59,000-1.35 lakh, respectively.
“We are proud to be contributing to and leading this turning point in TV evolution globally and in India by simultaneously introducing Samsung LED TVs in different markets all over the world,” Samsung President and CEO (South- West Asia) Jung Soo Shin told reporters here.
“We are expecting our LED TV volumes to be 10% of our flat panel TV volumes this year,” Samsung India Deputy Managing Director R Zutshi said. The company is targeting to sell six lakh units of flat panel TVs in India during 2009.
Apart from launching three series of LED TVs in the Indian market, Samsung India also introduced five series of LCD TVs and two series of plasma TVs here. Besides Samsung, firms such as LG, Panasonic and TCL, are also gearing up to introduce LED TVs in the domestic market.