New Delhi: Direct-to-home major Dish TV is enhancing its regional channel portfolio to expand its customer base in the southern parts of the country as it targets to clock revenue of Rs1,000 crore in the current fiscal.
The company expects to add 25 lakh customers this fiscal, taking its subscriber base to 75 lakh.
“About 15-20% of our subscribers are now coming from the southern India and this segment is growing. In terms of content-wise also, we are offering them channels according to the demand,” Dish TV chief operating officer Salil Kapoor said.
By the end of this fiscal, Dish TV should have about 75 lakh subscribers, an addition of 25 lakh, he added.
“Going ahead, we are looking at a revenue of Rs1,000 crore in this fiscal ... We closed the year ended 31 March 2009, at Rs740 crore (unaudited),” Kapoor said.
Dish TV, which offers about 240 channels, is looking at expanding its channel bouquets as it focuses on regional channels.
“We are looking at offering more than 400 channels by the end of this fiscal ... the focus is on providing increased width and depth of content and that would have lots of regional content,” Kapoor said.
Asked if the company would launch its Digital Video Recorder (DVR)-ready set-top boxes, Kapoor said, “The announcement would be made in this quarter itself,” but declined to comment on the date of launch or the price.
Dish TV was expected to launch its DVR-enabled set-top box around Diwali last year.
The company restructured its packages under three plans -- Silver with 135 channels (Rs113 plus taxes), Gold with 155 channels (Rs190 plus taxes) and Platinum with 185 channels (Rs283 plus taxes).
“From over 20 packages, we now have (just) three ... The user pays the new charges when his recharge date comes,” Kapoor said. In case the user wants to shift to a lower tariff package, that would also be done, he added.
Dish TV has earmarked an advertising and promotion spend of Rs100 crore for the ongoing fiscal, Kapoor said.