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Business News/ Companies / Motorola’s Brown to create his own luck
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Motorola’s Brown to create his own luck

Motorola’s Brown to create his own luck

Task at hand: Motorola chief executive-elect Greg Brown.Premium

Task at hand: Motorola chief executive-elect Greg Brown.

Motorola Inc.’s top post may look like a poisoned chalice. Sales at the cellphone and tech group are falling, its handsets look tired, big stakeholder Carl Icahn is hovering, and new competitors such as Apple Inc. and Google Inc. threaten. So it’s easy to imagine chief executive-elect Greg Brown will soon be staggering from predictable crises to unforeseen ones. But that may not happen.

Task at hand: Motorola chief executive-elect Greg Brown.

Icahn’s effort points to another factor in Brown’s favour. Motorola’s balance sheet has more than $4 billion (about Rs15,880 crore) of net cash going into the holiday season—usually the most profitable part of the year for electronics companies. This hoard gives him time. And time may be important. Motorola has a long history of surprise hits. For example, Zander was the beneficiary of the hit handset Razr, which was rolled out just after his ascension. The magnitude of the Razr’s success made Zander temporarily look like a genius. Brown probably can’t count on such a break. But he may have enough of a grace period to create his own luck.

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Published: 02 Dec 2007, 11:52 PM IST
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