Call identification app Truecaller, owned by Sweden-based True Software Scandinavia AB, on Wednesday launched the integration of its new CallKit Extension for Apple Inc.’s latest mobile operating system iOS 10, which will improve identification of spam calls on iPhone 7.
The upgrade comes as Apple unveiled the CallKit Extension in iOS 10 which gives third-party apps greater access to its call management system.
For the upgrade, Truecaller worked closely with Apple, which also launched its latest smartphone iPhone 7 on Wednesday at an event in the US.
The new integration allows Truecaller to automatically identify and display whether a call has been reported as spam or is from a reputable business.
This reduces the need to manually search for numbers of unknown calls after a call is left unanswered.
With the massive increase in robocalls, telemarketing and phone scams, call identification apps like Truecaller have helped users avoid unsolicited calls.
In addition to the improved spam detection, Truecaller is adding a new “My Block List” feature which, for the first time on iPhone, will let users control exactly who can contact them.
Spam calls cost nearly 20 million US consumers more than $7.4 billion annually and users in India receive more than 300 million unwanted calls per month, Truecaller said.
“In our early testing, we’ve seen spam detection rates on iPhone increase by more than 50% in some markets, reaching upwards of 90% of all spam calls made to our users,” said Tom Hsieh, vice-president, partnerships and growth at Truecaller.
Apple’s iOS 10, along with the new Apple Watch OS, will be available for download on 13 September and will come preloaded on its iPhone 7.