New Delhi: Havas Media Group India has appointed Nitin Karkara as head of digital operations. Based out of agency’s Gurgaon office, he will drive growth for the overall digital offering of the group for existing and new clients.
He joins Havas from Cheil Worldwide where he was serving as the general manager and head of digital.
Anita Nayyar, chief executive, Havas Media Group India and South Asia, said, “Nitin has the rare mix of leading from the front—both from the client and agency side. Although, digital-cum-mobile has been a core part of every new business win, Havas Media is a firmly established fully integrated media company providing both online and offline solutions. Havas Media has the team, the capabilities and is well positioned to be a data driven partner to Indian brands.”
Karkara has over 16 years of experience in business development, brand strategy, product marketing, mobile and e-commerce.
Before Cheil, he has worked with The Coca-Cola Company as digital marketing lead for India and South West Asia. Having started his career with Samsung, he has worked with Sapient India, Wunderman, ISHIR Digital and Ogilvy & Mather.
Speaking on his new role, Karkara said, “Havas Media Group has brought integrated media and creative offerings with specialized proprietary global tools for developing strategy, planning, media buying, analytics, and reporting. This is a huge opportunity for me to demonstrate these proven global specialized tools and frameworks in the Indian market and create value for existing and new clients. This will also help us further integrate client businesses and successfully partner with them in their overall marketing stories.”
Havas Media Group India recently completed 10 years of operations in the country. The independent media agency claims to have billings of Rs.3,500 crore in 2015. It services over 100 brands in India including Voltas, Daawat Basmati Rice, Kohler, Hyundai, VLCC, Lacoste, Quikr and Capgemini among others. It has been ranked number five on the RECMA ratings.
RECMA is a research company that evaluates digital and media agencies worldwide.