Washington: A trade show exclusively for the companies catering to the need of the growing ethnic South Asian communities in the United States would be held on 25-26 June, organizers said on Monday.
Major players in South Asian marketplace - leading manufacturers, distributors, retailers, restaurant owners, jewelers, airlines and travel agents are expected to attend the two-day trade show being held at the spacious garden State Exposition center in the Edison city of New Jersey, which of late is known as Little India.
“The South Asian population in North America has increased, and is increasing, at an astonishing pace. As a consequence, a large share of the South Asian market is under-developed, and unexploited,” said Bharat K Joshi, of the Market Samachar, which is organizing the two day trade show.
Claiming this to be the first of its kind in the United States, Joshi hoped it would enable South Asian businessman to harness the untapped potential of the promising market; and thus, help it in attaining the next level of development and maturity.