London: ALeicester-based entrepreneur of Indian origin is setting up a food factory in Gujarat to boost global sales of Indian snacks by offering choice to potential buyers.
Nainesh Patel, managing director of Farsan Ltd in Leicester, has started constructing the factory near Baroda to make inroads into Indian, American, Chinese and Australian markets.
The Gujarat factory would allow Patel to supply two markets: quality British-made and mass-produced lower-cost.
“It means we have the best of both worlds. If a customer says they want a competitive price, we can make it in India,” Patel said. “If they want a British-made product, we make it in Leicester. It gives us more strings to our bow.”
Patel is in talks with US retail firm Wal-Mart Stores Inc. about stocking samosas, onion bhajis and other Indian snacks. He is also in talks with Indian supermarket chains such as Nature’s Basket, Reliance Fresh and Spencer’s.
Patel said a 7,000 sq.ft factory would initially be created, with the possibility of expanding this to 20,000 sq.ft within 18 months.
“We will be working with local food growers, asking them to produce according to what we require,” he said.
Patel hopes that Farsan’s current turnover of £600,000 (about Rs5 crore) will go up to over £1 million in the next year. Exports currently account for about 18% of the company’s sales.