BackBajaj July bike sales down 7%
Bajaj July bike sales down 7%
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New Delhi: India’s second largest two-wheeler maker Bajaj Auto on 1 August reported a 7% dip in its motorcycle sales (including exports) in July at 1,59,881 units against 1,71,115 units in the same month a year ago.
The company attributed the dip in sales to declining consumer interest in “uninspiring" 100 cc segment which accounts for a majority of motorcycle sales in the India.
“The motorcycle industry continued to degrow owing primarily to product fatigue as consumer disinterest in uninspiring 100 cc motorcycles continued to translate into postponement of purchase," BAL said in a statement.
Total two-wheeler sales of the company in the month declined by 6% to 1,62,801 units as against 1,73,158 units in the same month last year.
The company’s three-wheeler sales also declined by 13% in July this year to 23,089 units compared to 26,663 units in June 2006, it said.
It said three-wheeler sales were also under pressure due to overall economic conditions.
Exports during the month, however, surged 26% to 53,718 units compared to 42,476 units in the same month last year.
Bajaj is working on a new motorcycle platform to provide an alternative to 100 cc customers. The company said it would unveil the new engine in the second week of this month while a bike on the new platform -- non-100 cc DTS-Si-- is expected to be launched in September.
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