Mumbai: Khet-Se Agriproduce India Pvt Ltd, a joint venture of Tata Chemicals and Ireland’s Total Produce for procurement and distribution of fruits and vegetables began operations in Punjab, the company said.
The company set up its first distribution centre at Malerkotla and will cater to requirements of Ludhiana and Patiala in the northern state, it said in a statement on Monday.
Sourcing and distribution of fruits and vegetables in India is largely unorganised and run by individual traders, creating a hurdle for retail chains planning operations in the country.
Khet-se plans to offer services to small retailers as well as hotels and restaurants, the company said.
The company will start its second distribution centre in Mumbai in the next six months, G. R. Goves, Chief Executive, Khet Agriproduce India Pvt Ltd, said.