Mumbai: INX Media and INX News, headed by Indrani Mukerjea, has appointed ZenithOptimedia for all media planning and buying activities for their Hindi general entertainment channel - 9X, English news channel- News X and Hindi music channel - 9XM.
Commenting on the appointment, Anthony Pettifer, Group Director, Brand and Communications, said: “This completes the line-up of creative and media agencies. ZenithOptimedia has a strong team working with us across the three channels and we recognize their high level of commitment to our plans”.
Ambika Srivastava, CEO, ZenithOptimedia, said, “we are looking forward to partnering with such an ambitious and visionary client. We are convinced that INX has a unique and distinct role to play in shaping the future of the Indian media industry”.
INX Media Private Limited is the owner of the 9X general entertainment Hindi channel and the 9XM youth music channel. Its sister company INX News Private Limited is the owner of NewsX, a premium English News Channel.