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Bridal watches just got a new ambassador in Aishwarya Rai

Bridal watches just got a new ambassador in Aishwarya Rai
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First Published: Thu, Dec 06 2007. 05 58 PM IST
Updated: Thu, Dec 06 2007. 05 58 PM IST
New Delhi: And the award for the ‘Bride of the Year’ goes to Aishwarya Rai Bachchan, whose warmth and enchanting smile mingled beautifully with the cool Delhi winter afternoon and gave us the perfect atmosphere to celebrate ‘elegance with an attitude,’ in true Longines style.
This wedding season, the prestigious Swiss watch manufacturer proudly celebrated their 175th anniversary by launching their Bridal wear collection in the Capital on 5December. A graceful and seductive range of watches were revealed on the catwalk in an exclusive fashion show presented to select members of the media, by what appeared was the unanimous ‘Bride of the year’, Aishwarya Rai Bachchan, a natural choice for endorsing the brand and an event where she dazzled, but unfailingly.
Her elegant wrist dazzled with the Longines 175 Diamonds, that commemorates this special anniversary year.
Speaking of the watches, she said, “This collection of timepieces is a perfect contribution that compliments the wedding finery on what is the singular, most important occasion in one’s life. Combining luxury with subtle elegance, each piece has been painstakingly crafted by world leaders.”
Comprising three lines: DolceVita: elegance for today; BelleArti, eternal feminism and La Grande Classique, they are priced at Rs100,100 onwards.
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First Published: Thu, Dec 06 2007. 05 58 PM IST