Ogilvy and Mather
I wish I were a Zoozoo! Wish I could make children laugh and old men cry. Wish I could return to a Zoozoo time when life was simple. When I could sail sticks across a fresh mud puddle and make ripples in the pond. When I didn’t know what I know now.
Josy Paul, Chairman and national creative director, BBDO India
Wish I could believe in a Zoozoo world where everyone is honest and good, and where anything is possible. Where you are oblivious to the complexities of life and overly excited by the little things again.
Can you see me? Yoohoo, I’m a Zoozoo now! See the “pay online” ad. Can you spot me? I’m the Zoozoo with the crooked hat and the twisted smile. I’m talking to my nice Zoozoo friends. We are discussing “adult” things like advertising (so boring!).
Look at us, we are all visual— no words! We are the work of art directors, not copywriters. Art directors don’t have to know how to speak perfect English, or write amazing Hindi or spout brand strategy! They can still create magic and change the world! We are making design and art direction more mainstream.
In an Indian world where Bollywood dialogue writers are king, we Zoozoos are saying that you can move the nation by speaking absolute gibberish.
Can you see me in that Zoozoo queue, my friend? I did not create the ad, though I wish I did.
As told to Gouri Shah.