Afro-Asian cup’s telecast rights go to ESPN

Afro-Asian cup’s telecast rights go to ESPN
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First Published: Thu, May 31 2007. 04 49 PM IST
Updated: Thu, May 31 2007. 04 49 PM IST
PTI
New Delhi: Contrary to claims made by sports broadcaster Nimbus that it had walked out of the upcoming Afro-Asia Cup cricket series, Asian Cricket Council today said it scrapped the deal with the channel for “not fulfilling contractual obligations”.
Consequently, ACC has awarded telecast rights for this year’s Afro-Asia cup to be held in India next month to ESPN Star Sports (ESS).
“They (Nimbus) did not fulfil their contractual obligations... but it is always painful to terminate contracts,” ACC CEO Syed Ashraful Huq told PTI over phone from Kuala Lumpur.
Asked to explain the details of its contract with Nimbus, he declined to comment citing confidentiality clause. He also did not reveal the financial details of ACC’s new deal with ESS.
Nimbus on 30 May had said that they will not be part of the event which starts from from June 6 to 10 in Bangalore and Chennai.
“We will not be telecasting the event. Neither will we be producing nor bringing sponsorship for the matches,” Nimbus chief Harish Thawani said.
The tournament had lost sheen due to pullout of big stars and industry insiders say this could be one of the reasons for Nimbus’ loss of interest in the event.
Huq, however, flatly denied it and said ACC was aiming for much higher viewership through its new partner ESS. “I don’t think this is the case. You cannot force players to play. In the last edition, Rahul (Dravid) and Sachin Tendulkar did not play but the tournament was still a success,” he said.
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First Published: Thu, May 31 2007. 04 49 PM IST