Nokia bets 41-megapixel camera will lure more users to Lumia

Nokia is trying to reverse falling sales by challenging Samsung and Apple with improved cameras and location-based services
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First Published: Fri, Jul 12 2013. 01 40 PM IST
Nokia’s chief executive officer Stephen Elop unveils Nokia’s new smartphone, the Lumia 1020 with a 41-megapixel camera, in New York on Thursday. Photo: Shannon Stapleton/Reuters
Nokia’s chief executive officer Stephen Elop unveils Nokia’s new smartphone, the Lumia 1020 with a 41-megapixel camera, in New York on Thursday. Photo: Shannon Stapleton/Reuters
New York: Nokia Oyj plans to start selling a Lumia smartphone with a high-resolution camera, the Finnish handset maker’s latest effort to revive its comeback bid.
“The Lumia 1020 has a 41-megapixel camera, allowing users to take crisper pictures and video through a technology called oversampling,” chief executive officer Stephen Elop said on Thursday at a press conference in New York. “AT&T Inc. will sell the phone for $299.99 with a two-year contract starting 26 July,” Nokia said.
Elop is trying to stem losses and reverse falling sales by challenging market leaders Samsung Electronics Co. and Apple Inc. with improved cameras and location-based services. Apple’s newest iPhone has an 8-megapixel camera, and Samsung’s Galaxy S4 has 13 megapixels. Like other Lumia handsets, the new device runs on Microsoft Corp.’s Windows Phone operating system.
“Microsoft needs to appeal to consumers with something and they’re unlikely to match Apple and Google’s app system,” said Avi Greengart, a research director at Current Analysis Inc. The camera may be it.
The phone has a 4.5-inch (11-centimeter) screen and software from AT&T to remotely store images and video. Nokia is rebuilding its smartphone business around the Windows-powered Lumias after abandoning its homegrown Symbian software.
Nokia fell 1.8% to €3.13 at 10:14 am in Helsinki. The stock had risen 9% this year through on Thursday, after five straight annual declines.
Former leader
Nokia’s previous attempts to focus on high-quality cameras, such as the 41-megapixel Nokia 808 PureView introduced last year, have failed to halt declining sales. The Espoo, Finland- based company’s smartphone unit sales plunged 49% in the first quarter as Lumia shipments didn’t rise enough to offset plummeting demand for older models.
Lumia sales climbed 27% to 5.6 million units in the period from 4.4 million in the fourth quarter as Nokia added versions. The company predicted in April at least 7.11 million Lumias would be sold during the second quarter as more models roll out. Nokia unveiled the Lumia 925, which costs €469 ($613) before taxes and carrier subsidies, in May.
“The Lumia 1020, available in three colours, includes image-stabilisation technology, a manual shutter and xenon flash to appeal to photography enthusiasts,” Nokia said. “It also includes software to manually adjust flash, shutter speed and exposure.”
‘Flagship phone’
“The Lumia 1020 is a flagship phone that stands out from the crowd,” said Jo Harlow, Nokia’s smartphone chief, in an interview after the briefing on Thursday.
“One of the first smartphone makers, Nokia dominated with a global market share topping 50% before Apple’s iPhone and Google Inc.’s Android software were introduced about six years ago. Nokia’s market share has since collapsed to about 3%,” according to IDC. “The slump has pushed Nokia to losses and forced it to cancel its dividend for the first time in at least 143 years.”
Nokia’s debt rating was cut last week one step deeper into junk by Standard and Poor’s, which said the handset maker’s net cash may tumble after it agreed to buy Siemens AG’s share in their network-equipment venture for €1.7 billion.
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First Published: Fri, Jul 12 2013. 01 40 PM IST
More Topics: Nokia | Lumia 1020 | camera | Samsung | Apple |
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