Mumbai: Hindi daily Dainik Jagran continued to lead the pack in the Indian Readership Survey (IRS) for the third quarter that was released on Tuesday by Media Research Users Council (MRUC). The top publications saw almost flat growth.
The top paper’s average issue readership (AIR) grew to 16,474,000 in the quarter from 16,429,000 in the second quarter. The top three publications —Dainik Jagran, Dainik Bhaskar and Hindustan— grew by 0.3% each. They were followed by Malayala Manorama (Malayalam), Amar Ujala (Hindi), The Times of India (English), Daily Thanthi (Tamil), Lokmat (Marathi), Rajasthan Patrika (Hindi) and Mathrubhumi (Malayalam), which made up the top 10.
Hindustan, published by Hindustan Media Ventures Ltd (HMVL), witnessed a rise in AIR to 12,242,000 from 12,205,000. HMVL is a subsidiary of HT Media Ltd, which publishes Mint and Hindustan Times.
Shailesh Gupta, director, marketing, Jagran Prakashan Group, said, “We’ve had a good growth record over the past few years, further consolidating Dainik Jagran’s presence across markets. This has come on the back of a lot of all-round efforts on the product, circulation and brand.”
Among the English dailies The Times of India tops the list followed by Hindustan Times, The Hindu, The Telegraph and Deccan Chronicle. The readership of the top three English dailies increased. The Times of India’s AIR grew from 7,643,000 to 7,653,000, while Hindustan Times’s AIR grew from 3,767,000 to 3,786,000.
“It’s been overall a good IRS for us, and our publications have all shown readership growth in almost all our markets, even though not by the quantum that we believe we should have,” said Rajiv Verma, CEO of HT Media Ltd. “Hindustan has consolidated its position as the second-largest paper in the country, as has Hindustan Times as No. 1 and 2 in Delhi and Mumbai, respectively.”
The ranking of the business dailies remained the same—The Economic Times followed by Mint and Business Standard. Readership of the leading two financial dailies dropped while that of Business Standard remained the same. The Economic Times’s AIR dropped to 753,000 from 789,000, Mint dropped to 226,000 from 235,000, while Business Standard maintained its readership at 153,000.
The top five regional dailies were Malayala Manorama, Daily Thanthi, Lokmat, Mathrubhumi and Eenadu (Telugu). Of the top 10 regional dailies only three—Malayala Manorama, Eenadu and Sakshi (Telugu)—witnessed a growth in readership; the rest had a decline.
“Leading dailies have clearly been able to hold or grow their readership, showing that readers look to newspapers for more credible news and deeper analysis,” said Ashish Pherwani, partner at audit and consulting firm Ernst and Young. “The fall in business news readership could reflect the growing consumption of this genre of news online—which is more real time—and which is fuelled by the growth of smartphones and tablets among Indians.”