The last fortnight saw a lot of accounts changing hands. Among the big ones was Kingfisher Airlines, which moved its creative duties worth Rs80 crore from Equus Red Cell to JWT. Close to JWT’s win of Kingfisher Airlines, came the loss of SBI Mutual Funds to Percept H, an account size worth Rs40 crore. Lintas Media Group became the custodian for BPCL’s media duties of Rs50 crore, which moved from Mediaedge:cia.
Among other major moves, Publicis India and Zenith Optimedia won the creative and media duties respectively for Iffco Tokio, an account worth Rs15 crore. Manappuram Group awarded its Rs15 crore creative and media duties to Lowe and Lintas Media Group respectively.
Click here to get a complete account movement update for this fortnight.