New Delhi: According to latest report by AdEx on advertising volumes for period from January-October 2008, 59% of retail sector advertisement in the print medium was by independent retailers.
AdEx, a division of TAM Media Research has compiled a list of top advertisers from the sector. Pantanloons Retail India Ltd leads in print advertising sector with 11% of the share, followed by Maruti Suzuki at 3%.
A lot of new advertisers also join the publicity market among them a new independent retailer Emmanuval Silks topped the new advertisers list for Jan-Oct ‘08.
Promotional advertising was not restricted to the big cities alone, almost 51% of retail advertising was done in non- metro newspapers, 14% in mini-metros and 35% in the metros.
Of the type of advertisements done - sales promotional campaigns constituted 48% of total ads of retail sector in Print during Jan-Oct ‘08.