Lodestar Universal Ltd’s Mobile Study just released in Mumbai reveals that India has one of the highest global averages in mobile usage. India ranks third, after China and Pakistan, with 33% of users making more than five calls a day. Nandini Dias, COO, Lodestar Universal, says the mobile phone has the capability of becoming the next big, out-of-home medium.The buzz in media circles is that L.V. Krishnan, CEO, TAM Media Research Ltd, told the company’s radio operators that the findings of the much-awaited RAM (radio audience measurement) survey has been postponed by two weeks, due to fine-tuning of the RAM software. Word is that advertising agencies would get the data free for a year, so as?to?establish?RAM?as industry currency.
Nitish Mukherjee,?managing director, Orchard Advertising Pvt. Ltd, is moving to Leo Burnett Pvt. Ltd as managing director. He’ll be based in Mumbai and oversee Leo Burnett’s Mumbai and Delhi offices. Leo Burnett’s chairman Arvind Sharma said: “Having done an outstanding job at Orchard, Nitish’s new role at Leo Burnett is a natural progression.”Tushar Vyas, national director, Interaction, for WPP Group’s media buying company, GroupM Media India Pvt. Ltd, has put in his papers. Vyas, a digital media specialist, was heading GroupM’s wireless and mobile initiatives.Mudra Communications Ltd has appointed Chandan Nath as president of its Ahmedabad branch. He will be responsible for the firm’s expansion into other markets in the region. Nath has spent nearly 14 years in?Mudra.?He joined Mudra in 1993 as associate account dire-ctor. Besides working on brands such as Vimal, Rasna and Dhara, he also signed up the Paras Pharmaceuticals account.
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