AirAsia rebrands aircraft in ‘Kabali’ livery
AirAsia India Pvt. Ltd’s special aircraft is a mark of respect to the contribution the Tamil actor has made to Indian cinema
Mumbai: AirAsia India, the official airline partner for Rajinikanth-starrer Kabali, has devoted a special aircraft, bearing the images of the star, to the movie and the fans of the Tamil superstar.
AirAsia Group Bhd-promoted AirAsia India Pvt. Ltd’s special aircraft is a mark of respect to the contribution the Tamil actor has made to Indian cinema, the company said.
“AirAsia India unveiled its all new rebranded aircraft, with a livery dedicated to the most awaited movie of the year—Kabali,” AirAsia said in a statement.
Low fare airline AirAsia planes were used in a few scenes of the much awaited Kabali, which will be released next month.
“Bearing the image of Rajinikanth from the movie Kabali, parts of the aircraft have been painted and stickered with the livery,” AirAsia said.
The aircraft will be flying across the AirAsia India network of destinations spanning Bengaluru, New Delhi, Goa, Pune, Chandigarh, Jaipur, Guwahati, Imphal, Vizag and Kochi.
As an official airline partner for Kabali, it has also planned a special flight from Bengaluru to Chennai for fans to watch the first-day-first-show of the movie.
The release date is yet to be finalised.
Amar Abrol, chief executive officer, AirAsia India, said fans across the world riding in the Rajini wave.
“This special plane, powered by Thalaivar quite literally, is dedicated to Rajini fans across the globe! This is AirAsia’s way of paying a tribute to the one and only superstar in the country,” Abrol said. Rajnikanth is fondly called Thalaivar or leader.
Kalaipuli S. Thanu, proprietor, V Creations, producers of Kabali, said it is the first time in the history of Indian cinema that an airline has dedicated an aircraft to a movie.
“Only a Superstar like Rajinikanth demands such popularity and fame, breaking the barriers of age and geography. We are thrilled beyond words to see such excitement surrounding Kabali from the fans and brands that have associated with us. We look forward to seeing the reactions of our fans once the movie releases,” Thanu said.
AirAsia India started its operations on 12 June 2014, with an Airbus A320. The airline currently has a fleet of six aircraft serving 10 destinations and 12 routes in India, and has flown over 2.7 million guests as of date.