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Goafest - the new look

Goafest - the new look
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First Published: Mon, Mar 31 2008. 01 26 AM IST
Updated: Mon, Mar 31 2008. 12 45 PM IST
Dates: 3-5 April
Venue: Cavelossim Beach
No. of entries: Around 3,800
Date: 4 April
Categories: 10 general and three specialist
The Goafest media awards will be held on 4 April. The awards will have 13 categories, with 10 media categories and 3 specialist categories. The 10 media categories will be judged especially on great use of media, regardless of product or service. The categories are best use of TV, best use of cinema, best use of newspaper or magazines, best use of outdoor and ambient media, best use of special events and stunts, best use of live advertising, best use of radio, best use of Internet and new media, best use of sponsorship, best use of branded content and best use of mixed media.
The three specialist categories for youth marketing, vertical marketing and pro bono marketing will be judged on their appropriateness to the target audience, regardless of the medium used.
There are more than 3,800 entries this year.
Date: 5 April
Verticals: 5 (print, film, radio, out of home and integrated advertising)
Categories: 14
Additional categories: Ambient media, interactive digital advertising, direct category, film craft, print craft and radio craft.
Grand Prix awards: 4 (one each for print, radio, film and integrated advertising ).
Discussions during the festival will revolve around:
1. Are advertisers valuing marketing assets correctly?
2. Is the industry doing anything to build value for itself?
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First Published: Mon, Mar 31 2008. 01 26 AM IST