Lenovo China smartphone profit to fund emerging market push

Lenovo expanded sales to Russia, India, Indonesia, Vietnam and the Philippines in the past six months
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First Published: Mon, Jan 07 2013. 09 28 PM IST
Lenovo Group’s CEO Yang Yuanqing. Photo: AFP
Lenovo Group’s CEO Yang Yuanqing. Photo: AFP
Beijing: Lenovo Group Ltd’s smartphone business in China is about to turn its first profit, enabling the company to expand margins even while funding a handset push in emerging markets, chief executive officer Yang Yuanqing said.
“Very soon you will see we’ll start to make money in the China smartphone area,” Yang said in a 4 January interview at company headquarters in Beijing. “We will improve our profit not just in absolute dollars, but the pre-tax income ratio as well.”
Lenovo shares surged 36% in Hong Kong last year as it added market share to become the world’s biggest vendor of personal computers and China’s second-largest seller of smartphones. Yang is under pressure to maintain profit growth after the costs of that expansion snapped Lenovo’s streak of 12 straight quarters with net income growth of at least 25%.
The company’s net income is forecast to gain 24% in the year ending 31 March, and 22% next fiscal year, according to the average of 18 analysts’ estimates compiled by Bloomberg. Those estimates compare with a 73% gain last year.
“The projection for slowing profit growth is largely because of the company’s expansion of smartphones out of China into markets where it lacks home-field advantage,” said Alberto Moel, an analyst at Sanford C Bernstein & Co. in Hong Kong.
Lenovo, which introduced its first touch-screen handset in China in 2010, expanded sales to Russia, India, Indonesia, Vietnam and the Philippines in the past six months.
“They are moving into markets where the costs of starting up are higher,” Moel said. “As they grow unit shipments, the fixed costs are growing. They are going to run out of ability to maintain their margins.”
Yang said Lenovo can boost its pre-tax margins by one percentage point in the next three years, to more than 3%, from 2.4% recorded in the September quarter. “You have to invest in new areas but meanwhile you must manage the profit growth as well,” he said. “Even though we will further invest in new areas, we are still committed to our shareholders.”
Yang cut his stake in the company last month to 9.04% from 9.32%, Lenovo said in a filing to the Hong Kong stock exchange.
Growth of 13% in the three months ended 30 September was the slowest pace since the first quarter of 2010. That may temper further gains in the stock, which last year outperformed the 23% advance in Hong Kong’s benchmark Hang Seng index.
In the next 12 months, Lenovo’s shares are projected to rise to 7.76 Hong Kong dollars, according to the average of 27 analysts’ estimates compiled by Bloomberg.
“The profit expectations in the stock that are being baked in are for 20-plus per cent growth numbers this year and next, and I’m sceptical of that,” Moel said.
He rates the shares market perform and estimates growth in net income will slow from a 23% gain this year, to a 14% increase next year, hitting $692 million.
Yang maintained profit growth in a stagnant PC industry by expanding market share. The company, which acquired International Business Machines Corp.’s PC unit in 2005, accounted for 15.7% of global shipments in the third quarter, overtaking Hewlett-Packard Co.’s 15.5%, market research firm Gartner Inc. said in October.
Yang has said he intends to use that dominant position in PCs to expand in mobile devices, including smartphones and tablet computers. Lenovo vaulted to second place in China’s smartphone market in the second quarter from seventh place the previous quarter, market researcher IDC said in August.
“If we cannot improve our existing business like smartphones in China, we will not have the money to invest in new areas like smartphones in other emerging markets,” he said.
“To foster faster decision making and product development, Yang will realign the company into two groups beginning 1 April, Jeffrey Shafer,” a spokesman for Lenovo, said on Monday. Bloomberg
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First Published: Mon, Jan 07 2013. 09 28 PM IST
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