US magazine readership stable amid digital shift

Alliance for Audited Media says total paid, verified circulation for 402 US magazines falls 0.3% from a year earlier
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First Published: Fri, Feb 08 2013. 02 43 PM IST
The report said 289 magazines had more than 7.9 million digital replica editions, or 2.4% of the total industry circulation in the last six months of 2012. Photo: Mint
The report said 289 magazines had more than 7.9 million digital replica editions, or 2.4% of the total industry circulation in the last six months of 2012. Photo: Mint
Updated: Fri, Feb 08 2013. 05 15 PM IST
Washington: US magazines managed to hold circulation nearly steady in the second half of 2012 as more readers turned to digital editions, an industry report showed on Thursday.
The Alliance for Audited Media, formerly known as the Audit Bureau of Circulations, said total paid and verified circulation for the 402 major US magazines decreased 0.3% from a year earlier.
Paid subscriptions were up 0.7% , while single-copy sales decreased 8.2%, according to the alliance, which counts both digital and print editions in circulation data.
The report said 289 magazines had more than 7.9 million digital replica editions, or 2.4% of the total industry circulation in the last six months of 2012.
“Nearly 65% of magazines that filed this period have digital replica editions as part of total circulation,” said a blog posting by the alliance’s Neal Lulofs.
The number of digital magazine copies sold has more than doubled from a year earlier, when 245 magazines reported 3.2 million digital replica copies, or less than one percent of the total.
Among key titles, Reader’s Digest circulation declined 0.6%, but remained among the top magazines at 5.5 million. Time magazine saw a 0.5% drop to 3.28 million.
The largest circulation belonged to AARP’s magazine for retirees, at 22.7 million, while the biggest digital edition was Game Informer, which covers the videogame sector, with 2.3 million.
For single-copy sales, women’s publication Cosmopolitan was on top with 1.19 million, but that was a drop of 18.5% from a year earlier.
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First Published: Fri, Feb 08 2013. 02 43 PM IST
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