Mumbai: Posterscope, the global out-of-home company was launched in India on 16 September. It will be headquartered in Mumbai but launched simultaneously in all metros and other major cities.
Posterscope team will be led by Haresh Nayak, who has years of experience in out-of-home companies sector.
Ashish Bhasin, Chairman India & CEO South East Asia of Aegis Media that has launched Posterscope said, “We will not only be bringing in the latest tools, the famous PRISM suite of Posterscope from UK, but will also train our people and customize the tools for India.”
Annie Rickard, President, Posterscope Worldwide said “ India is an exciting and strategically important market and we are happy to be launching Posterscope here. The best in class Posterscope tools, insights, best practices and all other resources of our network will be available to Posterscope India from inception.”
The company wants to first introduce PRISM Map, to help map out of home media options - from hoarding to street furniture sites in 32 cities. Every site will be classified, rated, recorded visually using video-based tools and monitored periodically.