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Wieden+Kennedy bags Rs50 crore Incredible India campaign

Wieden+Kennedy bags Rs50 crore Incredible India campaign
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First Published: Thu, Dec 20 2007. 12 31 PM IST

Updated: Thu, Dec 20 2007. 12 31 PM IST
Mumbai: Christmas brings in good cheer: Wieden+Kennedy strikes gold soon after launching in India, with Incredible India 2008 Global campaign. Other major creative acount movements saw JWT losing out on Spice commuications, which includes Spice Telecom, Spice Corp & Spice Mobiles to Rediffusion DY&R. However, JWT also won Sara Lee’s 10-12 crore Brylcreem account.
In media, NDTV Imagine, NDTV’s new hindi general entertainment channel, which is gearing up for its launch, appointed Group M’s Maxus as its media AOR, adding 20-25 crores to Maxus’ kitty.
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First Published: Thu, Dec 20 2007. 12 31 PM IST