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Imagine GRPs surge on wedding reality show

Imagine GRPs surge on wedding reality show
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First Published: Thu, Mar 11 2010. 12 08 AM IST
New Delhi: The final episode of the second wedding reality show ‘Rahul Dulhaniya Le Jayega’ on Imagine (branded as NDTV Imagine earlier) registered a rating of 5.6%, the season’s highest rating among reality shows for the channel which is now run by Turner Asia Pacific Ventures Inc.
The show helped Imagine’s gross rating points jump by a record 50 points —from 123 to 172 during the week ended 6 March 2009, according to research firm, TAM Media Research Pvt. Ltd. Rakhi Sawant’s public engagement in the finale episode of the premier season was just inches ahead of Rahul’s wedding at 5.9% when it aired on the channel on 8 February, 2009.
According to a statement released by the channel, the third season of the show could feature an Indian cricketer, refusing to divulge further details.
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First Published: Thu, Mar 11 2010. 12 08 AM IST