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Amitabh to endorse Dabur’s latest food drink

Amitabh to endorse Dabur’s latest food drink
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First Published: Thu, Oct 04 2007. 04 53 PM IST
Updated: Thu, Oct 04 2007. 04 53 PM IST
PTI
New Delhi: FMCG major Dabur today announced its entry into the malted food drink segment with launch of ‘Chyawan Junior´ endorsed by film actor Amitabh Bachchan.
“Dabur is putting in a concerted effort at expanding the Chyawanprash category by introducing new and innovative variants.
The company’s entry into the MFD segment with the new product is yet another step in this direction,” Dabur India General Manager K K Chutani said in a statement.
The advertisment campaign for Chyawan Junior is built around a creative thought ‘Apun Ka Style´ representing relevance of the product in a kid’s a day-to-day life, the statement added.
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First Published: Thu, Oct 04 2007. 04 53 PM IST