New York: Sony Entertainment has signed a deal with Bollywood Group for exclusive rights to carry the Bollywood film awards scheduled for 26 May.
CEO of Bollywood Group Kamal Dodona said on 9 May he expects the awards programme to be witnessed by around one billion people across 100 countries.
Besides India and Pakistan, the awards function will be telecasted in USA, Canada, Mexico, Panama, Bangladesh, Nepal, Sri Lanka, Bhutan, Caribbean, Trinidad, Guyana, Suriname, Jamaica, US Virgin Islands, St Thomas, St Martin, Aruba, UK, Europe, South Africa, Kenya, Nigeria, Fiji, Mauritius, Maldives, Hong Kong, Singapore, Thailand, Indonesia, Japan, Abu Dhabi, Kuwait, Bahrain, Australia and New Zealand.
This year the event will be hosted by Sony Entertainment Television Asia star, Mona Singh, who rose to fame for her role in Jassi Jaissi Koi Nahin, the South Asian version of popular American comedy Ugly Betty.
The celebrities slated to perform at the show, Dandona said, include Bipasha Basu, Arjun Rampal, Vivek Oberoi, Urmilla Matondkar, Soha Ali Khan, Neha Dhupia, Kangana Ranaut, UK’s Raghav, Pakistan’s top actress and singer Shahida Mini, Caribbean Singer Ricki Ramdehal and Pakistan’s popular singer Waris Beg.
Danny Glover, Phylicia Rashad of The Cosby Show, Anupam Kher, Kirron Kher, Upen Patel, Raj Kumar Hirani and Anuj Saxena are among those who have confirmed their participation, he added.