Mumbai: Aamir Khan’s ‘Ghajini´ will be screened with English subtitles at select screens of Big Cinemas chain of multiplexes in Mumbai.
The subtitles will make the film more accessible to hearing impaired and non-Hindi speaking audiences.
The screening with subtitles will begin in its second week at digital screens in Big Cinemas, Wadala and Metro Big Cinemas.
Tushar Dhingra, COO-Big Cinemas said, “this will ensure that the cinema medium can be enjoyed more completely by a larger number of public, especially the hearing impaired who cannot understand the dialogues.”
He said the release of Ghajini, being an eagerly awaited film, was an ideal way for Big Cinemas to start offering this facility and will set a trend for future releases. “Digital cinema technology makes it easy to introduce such innovations,” he said.
N U Nayak, Deputy Director-Helen Keller Institute for Deaf and Deafblind welcomed the development. “Screening films with subtitles will definitely help hearing impaired persons to understand and enjoy films without misinterpretation,” he added.