India gets its first digital suite

India gets its first digital suite
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First Published: Wed, Apr 11 2007. 10 40 AM IST
Updated: Wed, Apr 11 2007. 10 40 AM IST
New Delhi: Prasad EFX, one of the largest digital post production studios in India has installed the world standard “2k Digital Projection System” for colour grading in their state of the art digital intermediate facility in Mumbai. This state-of-the-art facility was inaugurated today by film maker Rakesh Roshan in Mumbai.
Prasad EFX, having worked on the DI and colour grading of mega movies including Krrish and Rang de Basanti have upgraded their DI (digital intermediate) facility by providing a digital theatrical projection system using the high end Barco projector D-dine premiere DP100.
The 26 ft x 40 ft theatre is located in the Prasad EFX facility at Andheri West, Mumbai and is also equipped with 5.1 surround sound.
According to Sai Prasad, director Prasad EFX, “so far digital grading in India has been done on a small monitor or a low end projector and screen. But in the major studios in Hollywood they provide the real theatre experience allowing the cinematographer to see the image being graded in high resolution on the big screen.”
Seeing the upward trend in India in the DI sector, there was a felt need to provide the best experience and service to customers. A meticulously colour calibrated environment ensures that what you see in the new facility is what is actually seen in cinema theatres.
Recognized as the industry standard for Digital Cinema, Barco’s D-cine premiere DP100 projector is based on Texas Instruments’ DLP Cinema™ technology, which enables it to deliver benefits of 2048x1080 display resolution, 18.000 Cinema lumens light output, a contrast ratio of 2000:1 and extensive image control.
The D-cine premiere DP100 meets or exceeds SMPTE screen brightness standards on screens up to 20m (65.6ft) wide, and ensures optimum performance and reliability through its integrated light path and digital processing.
Recently Prasad EFX and the VFX supervisors Craig Mumma and Marc Kolbe received the best VFX awards from Filmfare, Screen, ZeeTV, Frames 2007 and Broadcast India for their outstanding contribution to the VFX of Rakesh Roshan’s Krrish.
Prasad EFX has been a pioneer in bringing new technology and sophisticated equipment to India ever since its inception more than a decade ago. Prasad EFX is a member of the 50-year old Prasad Group with facilities and offices across India, Singapore, Dubai and Hollywood and is Asia’s largest post production group offering every service required for the post production of feature films.
Prasad EFX has worked on many international projects and has recently entered into agreements with major Hollywood Studios for VFX projects in mainstream Hollywood films.
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First Published: Wed, Apr 11 2007. 10 40 AM IST