Govt spent Rs992.46 crore on advertising, publicity in 2016-17

Out of the Rs992.46 crore, Rs545.60 crore was spent on print media, while Rs340.52 crore was spent on electronic media


A file photo of minister of state for information and broadcasting Rajyavardhan Rathore. The I&B ministry is working on a national information and communication policy. Photo: HT
A file photo of minister of state for information and broadcasting Rajyavardhan Rathore. The I&B ministry is working on a national information and communication policy. Photo: HT

New Delhi: The directorate of advertising and visual publicity (DAVP) has spent Rs992.46 crore on advertising and publicity so far in the ongoing financial year, the government said on Thursday.

In a written reply to a question in Rajya Sabha, minister of state for information and broadcasting (I&B) Rajyavardhan Rathore said the total expenditure incurred by the government until 31 January 2017 on advertising across mediums stood at Rs992.46 crore.

This includes expenditure incurred on print and electronic media, outdoor and printed publicity and exhibitions. DAVP is the nodal agency of the Indian government for advertising on behalf of various ministries, departments, public sector units (PSUs) and autonomous organizations funded by the government.

Out of the Rs992.46 crore, Rs545.60 crore was spent on print media, while Rs340.52 crore was spent on electronic media. DAVP spent a little over Rs92 crore on outdoor publicity and the balance went to exhibitions and printed publicity.

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For the year 2015-16, the government had spent Rs1,190.53 crore on advertising and publicity, of which Rs510.53 crore was incurred on print media while electronic media accounted for Rs531.60 crore.

The I&B ministry, in June 2016, had introduced a new print media policy under which the government would check the circulation figures of newspapers and periodicals and get them verified with the Audit Bureau of Circulation (ABC) or Registrar of Newspapers for India (RNI) before releasing official advertisements to them.

The government had also issued policy guidelines for online advertising in May. According to the new policy, the government will consider the unique monthly visitors of websites and check if they are locally operated for empanelling them. It also said that DAVP will empanel eligible websites and will also fix advertisement rates.

Meanwhile, the I&B ministry is working on a national information and communication policy. The government is evaluating the draft and will roll out the new policy soon.

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